Director, Marketing & DesignPalmer's Darien
Manage, develop and execute marketing campaigns across multiple channels. Draft accurate and engaging content for social, digital marketing, print and radio. Boost relevant social posts to target demographic. Design and conceptualize emails, collateral, menus, and graphics. Organize and execute photoshoots, including post-production edits. Identify, create and update content and e-commerce products on website and social media platforms. Coordinate with internal and external resources to ensure projects are effectively executed and delivered on time and in budget. Monitor industry trends and offer up strategic solutions. Report campaign effectiveness through interpreting channel-specific metrics.
Art DirectorIN Marketing Services
Responsible for layout, design, and photo selection for in-store brand activations including POS, direct mail, FSI, and web layout. Participate in project meetings with creative, account, production, and conceptualization team. Meet deadlines, expectations, and satisfactory completion of jobs assigned by the Creative Director.
Graphic DesignerIN Marketing Services
Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.
Marketing CoordinatorThe Mill at 2T
Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.
The New England Institute of ArtBachelor's Degree