V. ROBBINS

Welcome

ABOUT

Design, Branding, Strategy & Marketing

Hey there! My name is Valerie but most people call me Val. I am a passionate, driven individual with a unique, versatile background in both marketing and design.

I graduated in 2008, in the middle of the economic recession. After few call backs and little-to-no leads, I applied for a ‘hostess’ job at a start-up restaurant in town. Times were tough and, at that point, I was willing to be working anywhere. Little did I know this was the beginning of my career in Marketing & Design.

Since then, I've added Graphic Designer, Art Director and Marketing Director to my resume. Each one of those experiences has helped shaped me into the number-loving perfectionist that I am today.

“Life can only be understood backwards; but it must be lived forwards.” –Søren Kierkegaard

  • E-Mail design@valerierobbins.com
  • Phone (860) 817-4577
  • Passion Graphic Design
  • Location Fairfield County, Connecticut
  • Freelance Available

Services

Print Design

Web Design

Consulting

Photography

Marketing

Branding

Endorsements

RESUME

10 Years of Experience

EXPERIENCE

2014–Present

Director, Marketing & Design

Palmer's Darien

Manage, develop and execute marketing campaigns across multiple channels for food-focused, family owned and operated business. Monitor industry trends and recommend strategic solutions. Draft accurate, high-quality and engaging content to be used across digital, print and radio. Coordinate internal and external resources to ensure campaigns are effectively executed and delivered on time and in budget. Absorb industry trends and deploy in fresh and exciting ways. Design flawless marketing collateral, menus and graphics. Organize and execute photoshoots and post-production. Identify, create and update content to CMS site and social media platforms. Report campaign effectiveness through interpreting channel-specific metrics and communicate to stakeholders.

2012–2014

Art Director

IN Marketing Services

Collaborated with team in the development of cross-platform shopper marketing and consumer promotion campaigns while maintaining brand standards. Interfaced with internal teams and outside vendors. Developed and created activation programs for assigned agency clients. Direct graphic designers, illustrators, photographers and copy writers CLIENTS: Hillshire Brands, Newell Rubbermaid, Barilla

2010–2012

Graphic Designer

IN Marketing Services

Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.

2009–2010

Marketing Coordinator

The Mill at 2T

Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.

DESIGN SKILLS

Creative Direction

Web Design

Graphic Design

Print Design

Digital Marketing

Photography

Social Media

DIGITAL SKILLS

Wordpress

Google AdWords

Google Analytics

MailChimp

EDUCATION

2006–2009

The New England Institute of Art

Bachelor's Degree

Graphic Design

PORTFOLIO

The good stuff.
REALIGN
REALIGN
Branding, Photography, Web Design
KIRBY GIRL
KIRBY GIRL
Web Design
BROWN DOG FANCY
BROWN DOG FANCY
Print, Web Design
GRAND STREET WEALTH MANAGEMENT
GRAND STREET WEALTH MANAGEMENT
Branding, Web Design

CONTACT

Say hello.

Get in Touch

Fairfield County | Connecticut
design@valerierobbins.com
(860) 817-4577
Freelance Available